pipeline

03Playbooks + Campaign workflows

Turn your GTM play into a runbook. Control every prospect path.

Playbooks coordinate the job from sourcing through campaign creation. Campaign Workflows control the prospect-level LinkedIn sequence. Both keep the evidence, branches, and approvals visible.

Native LinkedIn sending · Pure BYOK · Approval before send
One connected campaign systemStrategy, execution, and evidence stay in the same workspace.

No disconnected handoffs. No opaque credit balance. You decide what runs and which providers it uses.

Workflows / Two layers, one connected runInteractive product view
Weekday founder list buildDraft · saved just now
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02Built for accountable autonomy

Repeat the play without losing control.

Your strategy becomes a system the team can inspect, rerun, and improve. Provider calls, table outputs, approvals, and outreach outcomes remain connected.

One job, reusable

Save the full GTM job with its inputs, providers, branches, outputs, and approval policy.

Capability-first providers

Pipeline resolves each step against the providers and credentials connected to your workspace.

Tables before sends

Research, enrichment, scores, and copy land in a table before a prospect enters live outreach.

Every run is inspectable

See which provider ran, what changed, why a branch was chosen, and where human approval stopped the run.

03Two layers, one trace

Playbooks build the audience. Campaign workflows run the outreach.

Provider resolution and table evidence happen at the playbook layer. Prospect actions, waits, and reply branches happen at the campaign layer.

RUN TRACE · run_84F2AWAITING APPROVAL
TimeStageArtifactResult
TriggerWeekday scheduleRun started
ResolvePeople discoveryAI Ark selected
SourceFounder prospects50 rows written
QualifyICP score ≥ 8031 rows passed
GateCampaign draftAwaiting approval
PLAYBOOK OUTPUT31 qualified rowsCAMPAIGN DRAFTPROSPECT WORKFLOWFounder connection sequence

04FAQ

The two workflow layers, explained.

What is the difference between a Playbook and a Campaign Workflow?
A Playbook coordinates a reusable GTM job across sourcing, research, enrichment, qualification, tables, approvals, and campaign creation. A Campaign Workflow controls what happens to each prospect inside an outreach campaign, including actions, waits, branches, and sending rules.
How can a Playbook start?
Run it manually, place it on a schedule, trigger it from a verified signal or webhook, or call it through MCP. The same run history and approval policies apply to every trigger.
Does Pipeline send LinkedIn actions itself?
Yes. Campaign Workflows execute native LinkedIn actions through your connected Unipile account. Daily limits, readiness checks, and approvals stay visible before launch.
Can I use my own data and enrichment providers?
Yes. Pipeline is pure BYOK. Playbooks resolve capabilities against credentials connected to your workspace, and the run trace shows which provider handled each step.
07pricing · founding 50 · locked for life

One seat. Everything included.

The first 50 paid seats lock in $99 per seat per month, forever. After the cohort fills, the seat moves to $149. Pure BYOK, no credits, no usage markup. Most teams pay $20 to $60 a month in real provider costs on top of the seat, paid straight to those providers.

Founding 50 · solo seat
$99/ seat / mo
$149 / seat / moafter founding 50
31 of 50 claimed19 seats left
Claim founding seat →

$99/mo locked for life while seats last, then $149/mo. Cancel anytime.

Want us to run Pipeline for you?Book a strategy call →
Every seat includes
  • The full five-agent team, always on
  • Native LinkedIn via your connected account, safe sending limits
  • Enrichment tables that run on your own keys
  • Shared workspace tables as one source of truth
  • Hosted MCP server, CLI, and REST API
  • Email push to Instantly, SmartLead, and EmailBison
  • Pure BYOK, no credits, no usage markup
Founding bonusesfirst 50 seats
  • Your first campaign launch is on meSign up and I will personally help build and launch your first campaign at no extra cost. Bring your ICP and offer, and book within 7 days.
  • Price locked for life$99 per seat, every month, forever. Even after the standard seat moves to $149, your rate stays $99.
  • Direct line to the founderReal founder access with replies within 24 hours, not a support queue.
  • Vote on the roadmapThe founding cohort gets a private vote on what Pipeline ships next.
0830 MIN · LIVE WALKTHROUGH

See Pipeline in action. Book a call.

A live walkthrough of Pipeline. We'll show how the agents, tables, and signals work together, take any questions you have, and figure out whether it's a fit for what you're working on.

cal.com · pipeline-matt
live product walkthrough
30 min · built around your questions
five agents. one connected pipeline.

Your GTM team is ready.
It runs while you sleep.

Connect your keys and the agents start tonight. Lists built, copy written, replies handled, meetings on the calendar by morning. You take the calls.

Pure BYOK. No credits or usage markup. $99 / seat / mo. Cancel anytime.