Clay Replacement

Data Enrichment Tables

Build, enrich, and activate prospect lists without leaving Pipeline. Unlimited rows. Waterfall enrichment. Bring your own API keys. No credit packs.

Q1 Target Accounts247 rows
Waterfall: Apollo → Hunter → Clearbit
Enriching 12…
NameCompanyEmailPhoneICP Score
Sarah ChenMeridian SaaS
s.chen@meridian.io
+1 415 882 ****
91
Marcus WebbGrowthline
m.webb@growthline.co
Enriching…
78
Priya NairLaunchpad AI
Enriching…
Not found
84
Tom RichterScaleForce
tom@scaleforce.com
+1 212 553 ****
66
ICP ≥ 80: 3 prospects selected

Waterfall Enrichment

Cascade through multiple enrichment providers automatically. If provider A misses, provider B picks up. Then C. You get the highest match rate possible without managing it manually.

  • Automatic fallback across providers
  • Highest match rates in the industry
  • Configure provider priority per column
  • Real-time enrichment status tracking

Apollo → Hunter → Clearbit

Waterfall active on email column

247 rows · 231 enriched

94%

16 fallbacks caught

By secondary providers

BYOK Enrichment Model

Bring your own API keys for every enrichment provider. Pay them directly at their rates. No credit packs. No per-row fees. No middleman markup. You control the cost.

  • Connect your own API keys
  • Pay providers directly at their rates
  • No credit pack system
  • Unlimited rows on every plan

Apollo: your key · $0.002/row

Pay directly, no markup

Hunter: your key · $0.001/row

Email verification

Unlimited rows on all plans

BYOK

Smart Filtering and Segmentation

Filter enriched data by any column. Score prospects with AI. Segment by ICP fit, company size, funding stage, or custom criteria. Send the best prospects straight to campaigns.

  • AI-powered lead scoring
  • Custom filter criteria
  • One-click export to campaigns
  • Deduplication across tables

ICP ≥ 80: 89 prospects

Filtered from 247 rows

Segment: SaaS · Series A–B

Custom filter applied

Exported to Campaign Q1

Done

Connected to Everything

Tables aren't isolated spreadsheets. They connect to campaigns, signals, and your CRM. Enrich a row and it flows everywhere it needs to go. No CSV export/import loops.

  • Direct export to LinkedIn campaigns
  • Signal-triggered row creation
  • CRM sync (HubSpot, Attio)
  • Webhook support for custom workflows

Signal → Table row created

Job change trigger

Table → Campaign synced

HubSpot deal updated

Webhook to Slack fired

Live
How It Works

Up and running in minutes

No complex setup. No engineering required.

1

Import or Build

Import a CSV, connect a LinkedIn search, or let signals auto-populate your table with fresh prospects.

2

Enrich Automatically

Waterfall enrichment fills in emails, phone numbers, company data, and custom fields using your API keys.

3

Activate

Filter by ICP fit, score with AI, and push qualified prospects directly into campaigns. No manual work.

Works with the tools you already use

Connects natively — no middleware, no Zapier.

Apollo
Email and phone enrichment
Clearbit
Company and contact data
Hunter
Email verification
ZoomInfo
B2B contact database
HubSpot
CRM sync
Attio
CRM sync
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30-minute walkthrough using your actual target accounts. We'll show you the full loop — from signal detection to booked meeting.

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