What is the difference between HeyReach and Expandi?

HeyReach is a LinkedIn-only automation platform built for agencies managing multiple LinkedIn sender accounts simultaneously. It uses multi-account rotation so campaigns spread across many profiles, reducing per-account send volume. Expandi is a LinkedIn plus email multichannel tool with more advanced personalization features including dynamic image and GIF personalisation via Hyperise integration. HeyReach charges per sender account and scales cheaply at volume — Expandi charges per seat at a flat $99/month regardless of how many accounts you manage from it.

How much does HeyReach cost in 2026?

HeyReach costs $79/month per sender on a monthly plan, or $59/month per sender billed annually. For agencies, HeyReach offers a flat Agency plan at $999/month for up to 50 sender accounts, which works out to roughly $20/sender/month at scale. There is also an Unlimited plan at $1,999/month. All plans include a 14-day free trial with no credit card required.

How much does Expandi cost in 2026?

Expandi costs $99/month per LinkedIn account on a monthly plan, or $79/month billed annually (approximately $950/year per seat). Agencies managing 10 or more accounts can contact Expandi for custom volume pricing. A 7-day free trial is available with full feature access and no credit card required. At small team scale — one to three LinkedIn accounts — Expandi is cheaper than HeyReach per account. At agency scale with 10-plus accounts, HeyReach becomes significantly more cost-effective.

Is HeyReach safe for LinkedIn accounts in 2026?

HeyReach is cloud-based and uses multi-account rotation to distribute outreach load across multiple profiles, which reduces per-account volume and lowers detection risk compared to single-account tools. However, LinkedIn banned HeyReach's own company page and several leadership profiles in early 2026 — the product continues to operate and campaigns were unaffected, but it signals that LinkedIn actively targets automation tool companies. All LinkedIn automation tools technically violate LinkedIn's Terms of Service and carry inherent account risk. HeyReach's agency-first architecture is designed to mitigate that risk through volume distribution.

Is Expandi safe for LinkedIn accounts in 2026?

Expandi is cloud-based and assigns a dedicated IP per account, which reduces the fingerprinting risk associated with browser extension tools. It includes safety features such as warm-up periods and human-like send pacing. However, independent reviews in 2025-2026 report that approximately 67% of Expandi users have experienced LinkedIn account restrictions at some point. Expandi's own terms state that use is at the user's own risk. Like all outbound LinkedIn automation tools, it operates outside LinkedIn's Terms of Service.

Which is better for agencies — HeyReach or Expandi?

For agencies managing five or more client LinkedIn accounts, HeyReach is significantly more cost-effective. The Agency plan at $999/month covers 50 sender accounts — about $20/sender — versus Expandi's $99/month per seat which would cost $990/month for just 10 accounts. HeyReach also includes whitelabel reporting and a unified inbox across all accounts. Expandi offers agency features too but the per-seat pricing compounds quickly at scale.

Does HeyReach support email outreach?

HeyReach does not have native email outreach built in. It is a LinkedIn-only platform. However, HeyReach has integrations with Instantly and Smartlead, which means teams can complement LinkedIn sequences with email campaigns run through those tools. If you need LinkedIn and email in a single native sequence, Expandi or a multichannel tool like La Growth Machine is a better fit.

Which LinkedIn automation tool should I use if I am a solo founder or small team?

For solo founders or teams running outreach from one or two LinkedIn accounts, Expandi and HeyReach are both viable but neither is the obvious choice. Expandi at $79/month annually gives you multichannel (LinkedIn plus email), better personalization, and A/B testing in one platform. HeyReach at $59/month per sender (annual) is slightly cheaper and more straightforward but LinkedIn-only. For solo operators who want ICP scoring, AI-written messages, and signals-based targeting built in, tools like Pipeline offer a more autonomous alternative.

HeyReach vs Expandi (2026): Honest LinkedIn Automation Comparison

HeyReach and Expandi are the two most-searched LinkedIn automation tools in 2026 — and they serve different buyers. HeyReach is built for agencies scaling outreach across many accounts. Expandi is built for teams that want multichannel sequences and deeper personalisation. If you are trying to choose between them, the decision usually comes down to one question: how many LinkedIn accounts are you managing?

4.7/5

HeyReach G2 rating

4.2/5

Expandi G2 rating

$20/seat

HeyReach agency cost

$99/mo

Expandi per seat

Quick Verdict

Before going deep — here is the one-line answer for each buyer type:

→Agency running 5+ client LinkedIn accounts → HeyReach. The flat agency pricing wins by a wide margin.
→Small team wanting LinkedIn + email in one tool → Expandi. Native multichannel sequences without stitching two tools together.
→Solo founder or SDR running one LinkedIn account → Neither is purpose-built for you. Both have cheaper or better-fit alternatives.
→Team that wants AI-driven targeting, ICP scoring, and signals-based outreach → Read the last section.

HeyReach vs Expandi: Side-by-Side

Feature	HeyReach	Expandi
Pricing model	Per sender account	Per seat (flat rate)
Monthly price (1 account)	$79/month	$99/month
Annual price (1 account)	$59/month	$79/month
Agency pricing (50 accounts)	$999/month flat	~$4,950/month at list price
Free trial	14 days, no card	7 days, no card
LinkedIn sequences	✓	✓
Email outreach	Via Instantly/Smartlead only	✓ Native
Multi-account rotation	✓ Core feature	Limited
Dynamic image/GIF personalisation	✗	✓ Via Hyperise
A/B testing	✗	✓
Unified inbox	✓ (Unibox)	✓
Whitelabel	✓ Agency plan	✓
CRM integrations	HubSpot, Pipedrive, Zapier	HubSpot, Pipedrive, Salesforce, Zapier
G2 rating	4.7/5	4.2/5
LinkedIn banned their page?	Yes (March 2026)	No

HeyReach: What It Does Well (and Where It Falls Short)

HeyReach was built from the ground up for one use case: running high-volume LinkedIn outreach across many accounts simultaneously. If you are an agency with 10 client LinkedIn profiles, or a sales team with a dozen SDRs, HeyReach solves a real coordination problem that most tools ignore.

Multi-account rotation is the core feature

HeyReach lets you run a single campaign across multiple LinkedIn profiles and rotates sends between them. If you have 10 sender accounts and want to send 500 connection requests this week, HeyReach distributes 50 per account rather than hammering one profile. This is the architecture that makes agency-scale LinkedIn outreach viable. No other tool in this category handles it as cleanly.

Unibox centralises every conversation

With 10+ LinkedIn accounts running campaigns simultaneously, managing replies is a nightmare without a unified inbox. HeyReach's Unibox pulls every conversation from every sender account into one view. Your team can respond, tag, and hand off leads without logging in and out of individual LinkedIn profiles. For VAs and SDRs handling client accounts, this is a significant operational win.

Agency pricing is genuinely competitive at scale

At $999/month for the Agency plan, you get 50 sender accounts — roughly $20/account/month. Compare that to Expandi's $99/seat: 50 accounts with Expandi would cost $4,950/month at list price. HeyReach is not cheap for a solo user at $79/month, but the economics flip dramatically once you are managing client accounts at scale.

LinkedIn-only is a real limitation

HeyReach has no native email outreach. If a prospect does not respond on LinkedIn, your sequence ends there. HeyReach has integrations with Instantly and Smartlead to complement LinkedIn campaigns with email, but that means managing two tools, two subscriptions, and manually syncing lead data between them. Teams that want LinkedIn and email in one connected workflow will find this friction annoying.

The elephant in the room: LinkedIn banned their page

In March 2026, LinkedIn removed HeyReach's company page and several leadership profiles from the platform. The product continued to operate — campaigns kept running and no users reported functionality issues — but the signal is hard to ignore. LinkedIn is actively targeting automation tool companies. HeyReach's multi-account architecture is designed to reduce per-account risk, but it cannot eliminate it. All LinkedIn automation tools operate outside LinkedIn's Terms of Service.

Expandi: What It Does Well (and Where It Falls Short)

Expandi has been in the market longer than most LinkedIn automation tools (founded 2019) and has built a feature set that goes beyond basic sequencing. The headline differentiators are native multichannel outreach and visual personalisation — two things HeyReach cannot match natively.

Native LinkedIn + email sequences

Expandi lets you build sequences that combine LinkedIn and email steps in a single workflow. If a prospect does not accept your connection request after 3 days, Expandi can automatically switch to an email follow-up — without you building a Zap or webhook to bridge two tools. For teams running multichannel outreach, this is a genuine advantage over HeyReach's LinkedIn-only approach.

Dynamic personalisation including images and GIFs

Via its Hyperise integration, Expandi supports dynamic image personalisation — connection request messages or follow-ups can include a personalised image with the prospect's name, company logo, or LinkedIn profile photo embedded. GIF personalisation is also available. This is the kind of creative outreach that gets screenshotted and shared, and it consistently lifts reply rates in early outreach steps.

A/B testing built in

Expandi has native A/B testing for message copy, so you can run two variants against the same audience and let the data tell you which performs. HeyReach has no built-in A/B testing. For teams that care about optimising message performance systematically rather than guessing, this matters.

Account restriction rate is a real concern

Independent reviews consistently flag that around 67% of Expandi users have experienced LinkedIn account restrictions at some point. Expandi's own disclaimer states use is at the user's own risk. The tool has safety features — dedicated IP per account, warm-up periods, send pacing — but those features reduce risk, they do not eliminate it. If your LinkedIn account is your primary business development channel, this deserves serious weight.

Cannot edit campaigns after launch

Multiple G2 reviewers flag that Expandi does not allow editing a campaign sequence once it is live. If you spot a typo in message 2 of a running sequence, you have to pause and recreate the campaign. This is a significant operational friction for teams running multiple live campaigns and iterating on copy.

Pricing compounds quickly for agencies

Expandi's $99/month per seat model is predictable for a single user, but scales poorly for agencies. Ten client accounts cost $990/month. Twenty cost $1,980/month. At that point, HeyReach's $999/month Agency plan covering 50 senders is dramatically cheaper. Expandi does offer custom agency pricing for 10+ accounts but requires contacting sales, and the discounts are not published.

Who Each Tool Is Best For

Choose HeyReach if...

→You are an agency managing 5+ client LinkedIn accounts
→Predictable flat-fee agency pricing matters to your P&L
→Multi-account rotation and a unified inbox are non-negotiable
→LinkedIn-only outreach is fine — you have email handled separately
→Your team needs whitelabel reporting for clients

Choose Expandi if...

→You want LinkedIn and email in a single connected sequence
→Dynamic image/GIF personalisation is part of your outreach strategy
→You run A/B tests on message copy and need the data in one place
→You manage one to three LinkedIn accounts (per-seat pricing is fine)
→You need LinkedIn event and group targeting built in

What If Neither Fits?

HeyReach and Expandi are both sequence-execution tools. You bring the list, you write the messages, you decide who gets targeted — they just send. That model works fine if you have a strong outbound operation already built. But it leaves a significant gap: neither tool helps you figure out who to target or what to say.

The gap becomes obvious when you look at what actually drives LinkedIn outreach results. The single highest-leverage variable is ICP targeting quality — messaging a perfect-fit prospect with a mediocre opener beats a polished message sent to the wrong person every time. Neither HeyReach nor Expandi does ICP scoring. Neither pulls intent signals or job change triggers to tell you who is in-market right now. Both tools assume you have already solved that problem upstream.

If you want the targeting and the execution in one system — with AI handling ICP scoring, message personalisation, and sequence logic based on how prospects engage — that is the problem Pipeline is built to solve. For agencies running at volume who have nailed targeting and just need reliable multi-account execution: HeyReach. For teams wanting multichannel personalisation without stitching tools together: Expandi. For everyone who wants the AI to handle more of the work — targeting, scoring, writing, sequencing — it is worth a look.